Jarvis Communications


Sicilian producer, Tascante, joins Dalla Terra Winery Direct's portfolio of esteemed family-owned Italian wineries

Jan 14, 2013

(January 14, 2013—Napa, CA)—Dalla Terra Winery Direct® Founder and Chairman Brian Larky, along with President Dave Holt, today announced that Tascante, a new project from the Mount Etna region of Sicily, has joined Dalla Terra’s portfolio of renowned family-owned Italian estates. Dalla Terra will be the sole USA agent for Tascante, and will work with the Tasca family, who also founded the well-known Tasca d'Almerita brand, to raise national awareness of the Mount Etna region and its native varietal Nerello Mascalese.

"We look forward to working with Dalla Terra and its innovative approach to the US market with our important new Mount Etna project, Tascante, and are pleased to be the newest addition to the Dalla Terra portfolio of very high quality Italian wine producers," says Alberto Tasca. "For eight generations, our family has dedicated its life to understanding and respecting the nature of our land and all that Sicily has to offer. We are continually striving to optimize our results through knowledge, tradition, sustainable agriculture and modern innovation. Tascante, our most recent endeavor, is a tribute to the Etna volcano, the Mother Earth of great wines, whose terroir has always been ideally suited to the production of unique wines with unmistakable character."

“We are quite excited to have the opportunity to collaborate with the Tasca family on their new Tascante project,” says Larky. “Tasca d'Almerita, which was "Winery of the Year" for the Gambero Rosso 2012, is one of the most important estates in Italy. The Mount Etna region of Sicily is producing some of the most exciting wines in Italy at this time and we believe that the Tascante project will become one of the leading producers of Mount Etna wines.”

Dalla Terra skips the national importer level in the three-tier distribution system, allowing U.S. distributors to buy directly from the producer. Winery Direct is a more efficient, economical and consumer-friendly way of shipping, distributing and marketing wine. As a result, retail pricing on wines in Dalla Terra’s portfolio is—on average—20 to 25% lower than its competitors.

Because of the company’s economically competitive edge, producers are attracted to Dalla Terra’s commitment to highlighting individuality by choosing to work with only a few top producers from each wine-growing region in Italy.

About the Tascante Estate

Mount Etna works its magic on all who visit Sicily’s northeastern region. The fascinating lie of the land dominated by snowcapped 11,000 ft. Mount Etna, the abundance, the effects of successive lava streams and the age-old experience of the people who work this territory make it irresistible. Before establishing a foothold here, the Tasca family studied the entire DOC zone for more than a decade, experimenting with making wines from grapes sourced from different vineyards throughout the zone. But it was the Nerello Mascalese variety that impressed them the most. Grown on lava soil on the slopes of the volcano, Nerello has tannins reminiscent of Nebbiolo from the Langhe or Pinot Noir from Burgundy, and it shares their rich perfumes. So the family began their search, chatting with local smallholders, and by chance, they came across Tenuta Boccadorzo, which emerged from the landscape like a Mayan pyramid. Its six hectares are surrounded by dry stone walls from the late 19th century. Dazzling sunlight drenches a series of interconnecting terraces. Not far away, concealed by a copse of chestnut and downy oak, a moss-covered gate leads to a walled vineyard: Tenuta Sciaranova. The Tasca family plucked a handful of grapes and it was love at first taste and the Tascante project was born. These two land parcels - totaling nearly 52 acres - are the stars of a small but very special wine zone between the towns of Castiglione and Randazzo. Limited as it is, the area hosts a high concentration of producers; results are compared and contrasted immediately, generating healthy competition. The first harvest was in 2008.

For more information about Tascante, please go to http://tascadalmerita.it/en/vini/tascante.php.  For more information about Dalla Terra™ Winery Direct®, please go to www.dallaterra.com.

For more information or to set up an interview, please contact Jarvis Communications at 310.313.6374.

11936 Jefferson Blvd. Suite C Culver City, CA

310.313.6374 tel

310.313.6378 fax


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